ALAS! a better ad campaign effort from # Hanford


do you still remember this Hanford billboard in Edsa  that features hunk-a-licious

Dennis Trillo?

i bet you do especially if your actually working in Makati and the usual mode of local transportation that you use back and forth is the ever-reliable super congested Metro Rail Transit!  You’ll never miss it especially if your coming from Guadalupe area and you’r going to North Edsa – it’s at the left hand side part of the river.   You will also see his billboard along NLEX.  There’s a huge Handford Billboard near Eternal Gardens.

 Honestly I don’t like the first wave of their ad campaign when they started installing this huge tarpaulin. Its horrifying!!  Whoever the photographer or the graphic artist who created the billboard should be FIRED! Or better yet, hang them at Plaza Noli and throw rocks on them for bad taste! It did not give Dennis Trillo any justice at all.  He looks like an endorser of “chin chan su” rather than the brief itself. His face is beaming with too much powder that transcends cheap and low quality product.  Hanford itself has a bad reputation amongst its target market.  I don’t personally buy it since personifies my fathers taste in terms of style and the “kargadors choice” amongst local brands.  The style is so stiff, bland and so outdated.

Good thing they started to think on what they had presented with the public.  I bet when they hired Dennis Trillo as its latest endorser, they would like get a wider reach and take a portion of Bench target market by pulling the G-strings of the gay market.  And so they come up with a better lay-out

 

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